RON ACORD
Multimedia Specialist
Kennesaw, GA
[email protected]
713.992.4169
SUMMARY
Creative Brand Builder specializing in Video, Motion Graphics, and Photography
EXPERIENCE
Multimedia Web Manager
MoneyGram International
04/2023 - 07/2024
Atlanta, GA
- Boosted MoneyGram's brand engagement by {25%} through innovative motion graphics and engaging video content
- Pivotal role as Multimedia Manager in amplifying MoneyGram's brand
- Collaborated on the HAAS F1 Racing sponsorship, showcasing proficiency in video editing and creative direction
- Led to heightened customer engagement and new customer acquisition
- Instrumental in executing MoneyGram's holiday campaigns and country strategies with visually compelling narratives
- Successfully built customer relationships and strengthened the brand's market position
Multimedia Specialist
TK Elevator
09/2013 - 11/2022
Atlanta, GA
- Responsible for all creative video, animation, and photography content produced for the North American Market
- Lead the development of successful case studies, sales materials, SEO for New Installation, Service, and Modernization business units.
- Elected Head of Global Video & Image under ThyssenKrupp's €17 Billion elevator division for TK Elevator's brand campaign efforts
- Built the creative team's global content management system used by 4,000+ employees for company and personal branding representation
- Contributed key process visualizations for the 50 Hudson Yards Project - $130m contract
- Served as Global Head of Video & Photo for TK Elevator's brand evolution
- Provided full campaign image/animation support for major elevator product launches: endura MRL, AGILE, MAX, TWIN, EOX
Multimedia Designer
The Beck Group
06/2007 - 09/2011
Dallas, TX
- Collaborated with {3} production teams to craft animation visualizations, enhancing communication on major design projects.
- Produced videos and visualizations for First Baptist Dallas Building Campaign which raised $115 million
- Visualization support for Kimbell Art Museum - Piano Pavilion Expansion design/build project
Operator
Ron Acord Photography, LLC
09/2011 - Concurrent
Dallas, TX - Kennesaw, GA
- Developed {150+} multimedia content pieces for {20+} brands, meeting diverse client requirements.
- Notable Clients: General Electric, TK Elevator, Mark Spain Real Estate, Kimball Art Museum, Duke University, Ritz Carlton, Qatar Airways
- Solid understanding of different cameras, lenses, and audio equipment, with the ability to choose the right tools for each project
- Strong knowledge of lighting techniques, composition, and camera movement to capture visually stunning and impactful footage
- Demonstrated experience in managing video projects from concept to final delivery
EDUCATION
Bachelors of Media Arts & Animation
The Art Institute of Houston
2003 - 2007
Houston, TX
SKILLS
- Creative Strategist
- Brand Builder
- Video production
- Video Editing
- Motion Graphics
- Concepting
- Animation
- Writing
- Lighting
- Studio/Field Production
- Compositing
- Agile Management
TOOLS
- Adobe Creative Suite
- Photoshop
- Premiere Pro
- After Effects
- Audition
- Illustrator
- 3d Studio Max
- V-Ray
- Content Management Systems
- Microsoft
- DSLR & Mirrorless